We built our business from the ground up to be able to sell lobster and wild-caught seafood for the same price as a traditional fast food chicken or hamburger meal. Our model is about efficiency. We do not chase revenue, we chase efficiencies.

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We are going deeper into the vertical by purchasing lobster right off the boats from our wharf in Maine and processing the lobsters in our own Maine facility. We eliminate third parties in every area we can. For every third party you eliminate, you eliminate their profit, overhead, inefficiencies and for some, their greed.